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三字真经:“甄、规、罩”,打造忠诚加盟网络(国外英语资料)
三字真经:“甄、规、罩”,打造忠诚加盟网络(国外英语资料)
The wrong door change - the world, UCC coffee derived coffee, DIO, cross strait coffee, little sheep morphs into a little sheep, little lamb...... The franchisee, betrayal and defection in the chain management in our country is just as It is quite common for a sharp, dagger, was inserted in the heart. How before competitors down, prevent caused by the palace and crowning calamity has become a life and death Mingmen chain.
As the saying goes, the world without the so-called loyalty, loyalty is low betraying chips, the benefit oriented business competition, is the golden laws and precious rules. Therefore, the chain enterprises do not have to complain about the franchisee is raise the wolf, it is better to turn back to reflect on their own meat is enough attractive, given the whip is enough deterrence? Just imagine, who is willing to take more risk under the condition of considerable income? That is why the most ferocious animals in the world are capable of submission to human breeding.
Then, for chain enterprises, how can we make good use of meat and whip combination, in order to enable franchisees always loyalty down? According to the author for many years engaged in chain operation combat experience of consultants, summed up the three words secret Zhen, rules, covering, for your reference.
Zhen -- the franchisees choose sparse is better than blocking, prevention is better than cure, most of the franchisees betrayal and defection, perhaps the beginning of time. Because there are few chain enterprises can withstand the rapid expansion of the lure of profit, many chain alliance no long-term strict selection of franchisees.
The largest magic chain lies in its ability to quickly realize the scale expansion and the expansion of the brand penetration, but at the same time, it is also a double-edged sword, once the expansion process, the lack of the control, it will bring disaster type chain reaction, Chengtou transform its leader often is of
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