五大经典营销案例剖析(国外英语资料).docVIP

五大经典营销案例剖析(国外英语资料) Memories of the past years, there are many classic marketing case let us aftertaste, the creative means let us sigh, whether it is a link in the marketing or the process of the whole system, or specific planning process, there are many worthy of our study and reference, whether it is an occasion or result, either campaign or the selling point of planning, whether it is product innovation and marketing communication, are worthy of our study. One case: Mount Huangshan cigarette market in 1990s, the smoke is very influential in the cloud China market, Hongta group, Hongta mountain and other brands in the mainland market Ashima cigarettes is widely sought after by consumers on behalf of high-end tobacco. In the face of such an almost absolute monopoly of tobacco brand, then Anhui Bengbu cigarette factory is too high to be reached. In June 1993, Anhui Bengbu cigarette factory has developed a new product packaging or whether taste can be comparable with the Hongta mountain - Mount Huangshan smoke, how to break the Hongta mountain in Anhui at that time on the market of high-end products has become a key enterprise to consider the blockade. At that time, Bengbu cigarette factory whether industry visibility or communication resources, with Asias largest tobacco enterprises -- Hongta group is not a weight level, in the fierce competition in the need to break through is good at seize the chance, at that time, Bengbu cigarette factory in Anhui, the capital city of Hefei to engage in a national secret cigarette brand the new spell suction activities, Mount Huangshan, Hongta hill, Ashima, and other national famous Chinese brand together a brand, a result, Mount Huangshan ranked first, Hongta tobacco Hill second, China third. Subsequently, the company quickly released information on the market: cigarette smoking, Mount Huangshan first, Hongta mountain second. Long and soft rapidly in the national mainstream media for the dissemination of Hongta mountain by a Mo