交叉营销的计谋选择(国外英语资料).docVIP

交叉营销的战略选择(国外英语资料) Cross marketing has become an important content of business cooperation, and even mergers and acquisitions happen based cross marketing is not only to wear. For large enterprises, with certain conditions, businesses of all sizes can carry out cross marketing in a certain range. In order to fully understand the value and operation of cross marketing, it is necessary to understand the essence of cross marketing first. A concept closely related to cross marketing is cross selling, cross selling (Cross-selling) is usually found an existing customers needs, and meet their needs and achieve sales through various related services or product marketing. Cross marketing strategies and strategies for cross selling are called cross marketing. Effect of cross selling in the traditional banking and insurance industries in areas such as the most obvious, because consumers must purchase these products or services to real personal information, these data can be used to further analyze the needs of customers (that is one of the typical applications in data mining CRM), as a basis for Market Research. In order to provide more and better services for customers, but also in the premise of protecting users privacy under these resources and other complementary enterprise mutual marketing. Which was visible, essence of cross marketing is a means of promotion to their customers or partners have certain customers in the marketing resources condition, characteristics of this kind of marketing method is the largest full use of existing resources, to carry out cross marketing in two with the characteristics of users demand among enterprises, enable potential users the number of the respective increase without the need for additional marketing costs, at the same time, in order to cross marketing as the foundation to establish good relations of cooperation in two (or more) the strategic significance of more development between enterprises. Enterprises face severe challenges of