农业产业龙头如何更强更大(国外英语资料).docVIP

农业产业龙头如何更强更大(国外英语资料) A professional research institutions as the local characteristics and the agricultural industry brand consulting company, these years we contact of agricultural industry enterprises have 1000, they are the local pillar industries, is the key enterprises to vigorously support the local government at the local, they have a very high visibility and reputation, and their products loved by consumers in the local, even in the country of their products have a certain visibility. However, it is distressing that the sales of an enterprise always revolve around a number. For many years, the enterprise is the same, or the sales of enterprises are increasing every year, but the growth rate is slow. Leading enterprises in agricultural industry, how to do more powerful, faster, so that enterprises on the steps, Fangyuan brand marketing agencies to make the following suggestions, hoping to help these leading enterprises to sort out ideas and find the direction. 1., based on industry, integration of industrial chain This is the basic factor for agricultural enterprises to be strong and big. Throughout the successful enterprises in the world, 80% of enterprises rely on the industry, and do a good job in the industrial chain, but domestic agricultural enterprises 80% can not do this. Originally, their main business of rice industry has not done through a year, less than one hundred million of sales, the main business casual dinner chat found on the market egg without a brand, start the night to get egg project, launched a week later, often encounter problems, 3 months later when the project ran aground, capital energy and time are wasted. The East wants to do it too, and the West wants to do it too. In the end, nothing succeeds, and it will always follow the butt of others. Agricultural enterprise funds generally is not sufficient, the profit is relatively low, the marketing team strength is relatively weak, and no molding and channel marketing model, if the dis