区域白酒突破方向(国外英语资料).docVIP

区域白酒突破方向(国外英语资料) From high-end cutting to decapitation -- regional liquor breakthrough Preface Across the new century, in the past 8 years, Xugong fall, fall, fall, Shuanghui Sedrin, robust, small nurses fall fall fall, fall Frestech Topfond appliances; Wahaha in the Anti Japanese war in the Anti Japanese War, the company also, G G in the Anti Japanese war...... Many national industries are gradually dying out in the beheading action in capitalist countries. High end brand cutting, leader brand decapitation action really powerful here? Indeed, the country is like this, the industry is like this, the regional market is the same! Today we are going to analyze the direction of the regional brand development of Chinas liquor industry. As a regional liquor, we know that in the short term to become the domestic brands, however, although not king of the country and the province, but to do the regional king are not very difficult thing, directors are very clear, to be the king of the region, the full range and the biggest difficulty is not the low-end market leader, but in the high-end market competition. To compete in the high-end, the local brand itself, we can not fight the influence of brand and country wine, cant spell and Hironobu pulling power; we can do is based on their own improved, through multiple means, will be in the local region of the wine sales market for high-end cutting, finally at the same time in the local area to be separated and beheaded, timely make local products to replace the vacated market, eventually became the king of the regional liquor brand worthy of the name. So as to achieve the high-end brand cutting wine, leader products beheaded, the real estate brand alone, which is high-end liquor area beheading. Why do high-end? 1, the market development decision to do The high-end market has been the regional real estate liquor heartache, 1 years ago, both in northern Mohe County or southern Hainan, Eastern Xiamen and Western Lhasa, the high-end l