商业银行服务营销战略透析(国外英语资料).doc

商业银行服务营销战略透析(国外英语资料) First, commercial banks, service marketing, growth path Marketing itself is a kind of management behavior, it runs through the whole process of enterprise production and management activities, and plays an important role in the survival and development of enterprises. Especially in Chinas planned economy to market economy, a highly centralized planned economy, the purchase and sale of business model has been broken, the market mechanism has already occurred in the role of the various economic sectors, with the inter industry competition is becoming increasingly fierce, as the state-owned professional bank Bank of China also faces the impact. Throughout the 30 years of reform and opening up, through the great reform of the financial industry, Chinas financial industry has achieved great success. Especially China banks to reform and opening up as an opportunity to establish a modern marketing concept, changing the face of the financial market, the correct analysis of financial environment and consciously create marketing environment, in order to survive in the competition, in the survival and development, grow their own strength, expand the market. The core of bank marketing concept, is based on the financial market demand as the starting point, development, design, management of the financial products and financial instruments, especially those with special performance requirements of the new financial products, financial tools and new financial services, to meet the needs of customers, and ultimately obtain long-term profits of banks. Therefore, bank marketing is through the creation of financial products and services, and exchange demand and profit with the customer, to meet the needs of the process, it is of the overall bank business development and growth has a role can not be ignored. The successful experience of western commercial banks represented by the United States is enough to prove that. Chinese bank to an invincible position in the