国美在改变谁(国外英语资料).docVIP

国美在改变谁(国外英语资料) At the beginning of August, the United States Olympic shop opened in Beijing on the same day, the store refrigerator, color TV, air-conditioning products, a decline of 35%, 30% and 20%, sales reached 25 million 300 thousand yuan, a record turnover of the home appliance retail store day. People are not surprised by these results. The low price strategy they have introduced is a nightmare for many manufacturers, and throughout its growing history, the battle with manufacturers is far from over. In fact, the countrys national expansion in the second half will reach an upsurge, they plan to re develop 10 regional markets, new opened 50 to 70 stores. A quarrel over price In mid June, the United States nationwide in all stores launched a total price reduction activities in Wuhan and Chongqing, almost simultaneously triggered a fierce conflict between manufacturers and the United states. Because many manufacturers find the United States price has far exceeded the scope of control, the results of the possible self channel market overall price system could instantly collapse, manufacturers will not be on the merchants price behavior given by default, but also because of the tough attitude of Gome events stalled, and almost every year, this farce staged in the country. In the age of the manufacturer, the channel is in a subordinate position and the retailer acts only as a platform, even if the manufacturer is wrestling here. But now, the United States, but always in the image of the strong, the control of the channel, so that the United States in the negotiations have an advantage. From TCL news that, because the United States choose to cooperate the main brand cost threshold increased year by year, this year it further puts forward the brand shopping guide by business management, and personnel costs are still spending by manufacturers. TCL air conditioning headquarters has stopped cooperation with the United States, but the branch is still possible to select