如何解决企业营销问题,扩大市场需求(国外英语资料).docVIP

如何解决企业营销问题,扩大市场需求(国外英语资料) Introduction: all the problems of enterprises in the final analysis is still a marketing problem, marketing done, and naturally there will be customers, you can become bigger and stronger! School of economics and management, Tsinghua University. How to solve the problem of enterprise marketing? Analyze the causes of the problem first: Effective marketing is an important problem that every enterprise is facing, is called a problem, because in the fierce competition in the daily sales, more and more difficult, corporate profits also increases the difficulty, and can make the product sales better, more influence, gain more profit has become the enterprise must to face and optimization. At present, the problems faced by enterprise marketing are as follows: First, the companys marketing concept has not changed. In the era of deep-rooted planned economy, some state-owned enterprises still follow the traditional production concept, product concept and marketing concept to the buyers market. Even in many private enterprises, this phenomenon is also very traditional enterprises meet the eye everywhere, by the way of all sales activities, work capacity and personal follow-up have not been effectively carried out, obtained by the sea tactical market share. There is no real change in marketing concept. Second, no attention to customer demand, products have no competitive advantage. Enterprises tend to their own point of view or product design to measure customer requirements, design products with the viewpoint of previous experience and think, also in the design of product sales model, but ignore the needs of customers, there is no real market research and customer satisfaction evaluation. Product design does not have unique selling point, it can not arouse the attention of consumers and the desire to buy. Third, the absence of high-level marketing management, resulting in other departments outside the marketing sector can not fully play the marketing