客户的开发与维护高级研修班(国外英语资料).docVIP

客户的开发与维护高级研修班(国外英语资料) [training number]: [training program]: [time and place] Shenzhen, October, 23-24, Shanghai, November, 13-14, Beijing, November 27-28 [qualification certificate] students who participate in certification will be awarded the vocational qualification certificate in both Chinese and English at the end of training. (International / domestic certification / global access / employer approval / official online enquiry) [syllabus] Customer marketing and development strategy framework First, the core of customer marketing 1. Identify requirements, create requirements, and meet requirements 2, through market segmentation, market positioning, market segmentation target customer base Two, value judgments 1, do not make value judgments on demand, we are marketing, but not marketing ethics Three 、 target customer judgment 1, useful, affordable, trustworthy 2, to avoid accidental injury or manslaughter is not profitable customers, can be analyzed from the four characteristics * loyal old customers; * profitable customers; * small customers with potential for development; * strategic new accounts; By the case analysis: Pan Pacific Management Research Center, customers in the selection of the 10/2 rule This view share: North to the hedonic price, the market did not open; the people of Wenzhou on the matter to the market price. 3, human nature analysis: * we said we should do everything possible to pursue what you would like to hear. But by fair and foul, he will not listen. Practically same * two aspects: - you can not meet the public demand to meet the public; selfish, selfish. People, of course, have the need to communicate [module two] customer needs analysis and response strategies The one or two hypothesis: universal product does not exist, omnipotent enterprise does not exist Two, two major problems: new products facing new markets, mature products facing mature markets Three, how to implement effective marketing management according to the customers diffe