帕累托法则打造地产白酒的品牌根据地(国外英语资料).docVIP

帕累托法则打造地产白酒的品牌根据地(国外英语资料) Pareto law to build real estate liquor brand base There are about 3.7 Chinese wineries, hundreds of thousands of brands, and new and old ones. However, it is not a common phenomenon that the profit and development are smooth, and the development of real estate liquor is becoming more and more obvious. In 2004, for example, the national liquor hundred enterprises, 20 are national brands, 13 are regional brands, local brands 67. The proportion of market sales of the 20 previous enterprises accounted for nearly 30 billion of the total sales, exceeding 50% of the total sales revenue. Faced with a strong brand concentration of higher and higher market pressures, the other 3.5 local brands are struggling for survival, struggling in the mire of the local. In the modern market, brand marketing, brand and so on are almost modern enterprise businesses will use the market approach, because, to make their own brand in the consumer psychology is deep in order to make their brand better survival and development. But from the point of view of survival, there seems to be a lot of things that brands seem to do. Because a fat fat dream of becoming a national brand has long been broken, leaving these real estate liquor can only be another way, step by step. According to the Pareto rule of economics, the 20/80 rule - the key minority determines the majority. For a brand, the key to its survival is the unique resource behind the brand, and the concept of this resource is multifaceted, and it can be said to cover the entire marketing value chain. An enterprise or the success of a brand, although that is the marketing system of the success of the project, but there is at least one link is driving the whole marketing system of the flash point, is to promote the optimization of the catalyst system. The unique resource advantages that enterprises cover in the marketing value chain can be effectively utilized and they will become the base for enterprises to establis