基于众包的商业模式优化.pdfVIP

基于众包的商业模式优化 1 2 钟耕深 ，朱雅杰 （1．山东大学管理学院，山东济南 250100 ；2. 山东大学管理学院，山东 济南 250100 ） 摘要：众包既可以整合企业内外资源形成可持续盈利的整体解决方案，构建新型商业模式，也可以对原有的商业 模式进行模块优化。目前，较为成熟的众包商业模式包括大众参与内容创造的维基模式和对传统产品、服务按照 众包理念重新架构的价值链模式。而传统商业模式中的众包优化模块则包括价值链环节模块、人工智能模块、闲 置资源模块、社区信息模块等。不管是众包商业模式还是商业模式的众包模块都在不断的进化、补充、完善中， 众包模块发展成熟可以转变为一个完整的众包商业模式。 关键词：众包；商业模式；模块 中图分类号：F71 文献标识码：A Business Model Optimization Based On Crowdsourcing 1 2 Gengshen ZHONG ；Yajie ZHU (1. School of Management, Shandong University, Shandong 250100, China 2. School of Management, Shandong University, Shandong 250100, China) Abstract：Crowdsourcing can not only integrate both internal and external resources to form the overall solution with the sustainable profitability, and create new business models, but also optimize the original business model modules. Currently, crowdsourcing business model includes wiki model involving in the public content creation and the value chain model re-structuring the course of traditional products and services in accordance with crowdsourcing. Crowdsourcing module optimizing the traditional business model includes the value chain module, artificial intelligence module, idle resources module, community information module. Both crowdsourcing business model and crowdsourcing module of traditional business are under the constant evolution, supplement and improvement. Crowdsourcing module can be developed into a complete crowdsourcing business model when it reaches maturity. Key words：Crowdsourcing; Business Model; Module 络用户在虚拟世界感兴趣的领域参与创造，毫不吝 * 0 引言 啬的贡献自