新闻新时代：社会化媒体、大数据以及全球化共同体.ppt

Prof. Jon Marshall, Medill School July 15, 2014 Media Leader Summer School We now live in a global media collective Digital Growth Creating New Communications Revolution In the last year … Smartphone subscriptions up 20% Tablets 52% growth Mobile data traffic rose 81% = video demand Source = Mary Meeker, @KPCB, “Internet Trends 2014 – Code Conference,” May 28, 2014 Rapid mobile growth changing China 2007 = About 20% of China Internet users were mobile 2013 = 80% of China internet users were mobile Source = Mary Meeker, @KPCB, “Internet Trends 2014 – Code Conference,” May 28, 2014 Chinese Internet companies gaining global share of market In January 2013, 1 of top 10 global internet properties was Chinese (Tencent) In March 2014, 4 of top 10 were Chinese (Alibaba, Baidu, Tencent, Sohu) Source = Mary Meeker, @KPCB, “Internet Trends 2014 – Code Conference,” May 28, 2014 Digital growth fuels rise of social media: Weixin has more than 400 million users Weibo has about 300 million users Facebook now has 1.3 billion users If they were a country, the same size as China Americans getting news from social networks has grown from 7% to 20% since 2010 34 % of 18-24 age group in U.S. use social networks for news Sources: Poynter Institute and Pew Research Center for the People and the Press, 2012: Facebook June 2014 Social media accelerates spread of news Average article reaches half its audience within 6.5 hours on Twitter. 9 hours on Facebook. Source = Mary Meeker, @KPCB, “Internet Trends 2014 – Code Conference,” May 28, 2014 Social Media spread news of revolts in Egypt and Syria The Guardian, BBC, CNN and other mainstream media have staffs that gather social media U.S. newspapers use social media to gather examples from readers Congress spending money on wasteful products in 2008 financial bailout Rochester Democrat and Chronicle learns of groundwater contamination ABC News gets examples of sexual misbehavior by Rep. Mark Foley Readers share experiences at A