设计冲刺 实战方法.pdfVIP

Design Sprint Methods Playbook for start ups and designers Welcome! Design matters. Speed matters. What if we could have both? In this handbook, we have collected industry best practices that allow teams to run design sprints: rapid prototyping and testing sessions. The best practices will be familiar to UX experts from fields such as Agile, Design Thinking and Gamestorming. At the same time, we hope the practices are easy to adapt to teams who are just beginning their design practice. We hope you enjoy this book, and that it inspires you to create fun and productive sprints for your team. Nadya Direkova the Google Sprint Masters Mountain View, March 2015 What is a design sprint? Design sprints are a framework for teams of any size to solve and test design problems in 2-5 days. The idea of sprints originates with the Agile framework. The idea of design thinking was developed at IDEO and the d.school at Stanford. These frameworks were adapted to the idea of “design sprints” thanks to the Google UX teams, Google Ventures and Google [x] and teams across the industry. While sprints are popular at Google, they are also used by startups and companies of any size. “Design sprints at Scale” 4 min video about the largest sprint to date. What is a Sprint Master? A Sprint Master is the lead of the team. This is the person who identifies the design challenge for the sprint, brings the team together and takes them through all sprint stages. This is a special role that requires deep understanding of UX methods, strategy, facilitation and negotiation. It takes time and practice to develop these skills, but we’ve learned that this role makes a critical difference in aligning the team and ensuring great results. Typically, Sprint Masters are UX Researcher and De