演讲的文体特点.ppt

Stylistic Feature of Speech What is Pubic Speaking? Public speaking is the way of making your ideas public, of sharing them with other people and influence them. Types of Public Speaking Informative 信息性演讲 Persuasive 劝说性演讲 Qualification of a Good Speech A proper topic with a clear purpose 选题合适，意图明确 Wealthy contents and convincing materials 内容丰富，有理有据 Reasonable structure and logical development 展开得当，布局合理 Appropriate Rhetoric 修辞得体 Basic Structure of a Speech Introduction Body Conclusion Beginning the Speech Get the Audience’s Attention Establish the need Reveal the topic and your interest or point of view Establish credibility and goodwill with the audience Preview the body of the speech How to open your speech Asking rhetorical question 设问 Creating a suspense 悬念 Relating a story/an example 讲故事/举例 Citing a quotation 引言 Acknowledging audience/ referring to the audience 致谢/点题 Reviewing history 回顾历史 Development of the Body Supporting Materials Examples 事例 Statistics 数据 Testimony/Quotation 证言/引言 Transitions Organizational Patterns Topical Chronological Past/present/future Spatial Classification Problem/solution Cause/effect/solution Topical What issues will determine the 2004 Presidential Election? -----Health Care -----Economy -----National Security classification Who will win the 2004 Presidential Election? ------Independence ------Democrats ------Republicans Conclusion/ending the speech Summarize Signal the end of the speech Motive the audience How to conclude Summing up gist 总结要点 Citing a quotation 引言 Referring to the introduction 首尾呼应 Issuing a challenge or an appeal 提出挑战，呼吁行动 Language style Clarity and Economy 简洁、清晰 Precision 准确 Vividness 生动 Appropriate 恰当 Clarity of language Avoid polysyllabic words. Use foreign words and phrases sparingly. Avoid technical language when speaking to listeners out of your profession. Precision of language Use “omnibus” words sparingly Avoid hazy words Avoid words