传达符号学及意指符号学的差异_洛特曼文化符号学视角.pdf

传达符号学与意指符号学的差异* ———洛特曼文化符号学视角 张良林 胡志红 。 摘要 传达符号学与意指符号学涉及到符号运作的本质规律 现有的关于传达符号学与意 ， 。 指符号学之间的差异分析要么论述不够深入 要么观点偏向极端 借用洛特曼文化符号学范畴能 ， 、 更深入地探讨传达符号学与意指符号学之间的差异 二者之间的区别主要表现在符号运行代码 、 、 。 ， 研究对象 传达意图 符号运行路径和理论适用范围等方面 这些方面与符号现象密切相关 本视 角的讨论有助于搞清符号及其运作的复杂性和深层规律。 关键词 洛特曼 文化符号学 传达符号学 意指符号学 差异 On the Differences between Semiotics of Communication and Semiotics of Signification from the Perspective of Lotman s Cultural Semiotics  Zhang Liang-lin Hu Zhi-hong Abstract The distinction between Semiotics of communication and semiotics of signification is closely related to the essential laws of sign operation ． Though some scholars have ever touched upon this issue ，their analysis either is not deep enough ，or goes to the extreme ． With the help of categories in Lotman  s cultural semiotics ，the differences between the two can be clearly displayed on the level of operating code ，object for study ， communication intention ，sign route ，and application domains． Since these levels are basics in sign phenomenon ，the perspective adopted here will surely help to clarify the complexities and laws of sign operation ． Keywords Lotman ;cultural semiotics ;semiotics of communication ;semiotics of signification ;difference ［1 ］(106 )