6国际商务函电试卷.ppt

UNIT 6 SALES PROMOTION Lead in The purpose when we write a sales correspondence is to persuade the readers to buy what you sell. Writing a sales correspondence, we should try to present the offer from the point of view of the buyer not the seller himself so as to promote sales of the goods. In order to reach this goal, we should learn about the potential customers. What kind of goods or service do they need? What are their interests? What is the most crucial factor they concern? Before writing, careful analysis should be made by writers so as to present answers the customers wa