哈工大英语词汇提高Chapter 16 The Power of Advertising.doc

Unit 3 Chapter 16 The Power of Advertising Key Words Chapter 16 convey delusion devise savor stimulate subtle unique universal versatile vivid Additional Words 16 trivial convoy devalue decode defame decompose uniform version adverse irreversible Teaching Procedures 1. Warm-up Activity (5 minutes) Task 1 audio :美语三级跳 你是哪里人 中级课程\lesson007b.mp3 Task 2 review: ask the students what they learned last time, and the content they learn today. By listening, the students may not only learn real English but also know about the current news in the world, in this way, the students will learn more vocabulary with deep impressions. 2. Students’involvement activities(15 minutes) The students do multiple choice and translation of sample sentences in turn around 10 words in Chapter 16 , at the same time teacher may help them to explain some new words or useful expressions. 3. Interactive Word Study in Context: (25 minutes) Aim: applying the theory of lexicology in class; give students very clear clues of certain words and their meanings; teach them how to learn English vocabulary and train them skills of how to memorize the new words. Teaching Steps: (1) perform the activities interactively based on guessing the meaning of the 10 words in context, try to make class lively; (2) apply the theory of lexicology to sense relations in the ten words, T may explain and enlarge something important. Skills of Vocabulary Learning: antonyms in context synonyms in context common sense (general knowledge) cultural information create word power on words from word X example sentence X collocation related forms word formation on roots and affixation phrases and expressions from example sentence synonym discrimination: 1. convey: vt. a. to communicate or make known; express message ▲: 传递，传达，表达 His look intended to convey sympathetic comprehension. Please convey my regards to your brother. Words cannot convey my fee