洋河崛起的七武器(国外英语资料).doc

洋河崛起的七武器(国外英语资料) Seven weapons rising in the Yanghe River Key words: the Yanghe River, high-end liquor In 2010, the Yanghe River continued to interpret the legend of Chinese liquor. The first is quietly the success of mergers take cities and seize territory, the province became rivals Shuanggou Wine, Su wine duty worthy overlord; after the successful landing of the capital market, the stock price way skyrocketing, Moutai press, to lay a solid foundation for brand development in the Yanghe River the next few years. In recent years, the Yanghe River has achieved the rise of second tier liquor at an extraordinary pace, and has become a model of the liquor industry. As far as I can see, the rapid rise of the Yanghe River mainly stems from the following seven secret weapons. First, the main sub brand model to become the Yanghe River brand upgrade booster The Yanghe River bulk wine, from the brand pattern, the Yanghe River blue classic by the Deputy brand model, it is a good means of the parent brand equity, and the difference in shaping the image of new products, become a booster the Yanghe River brand upgrade. The the Yanghe River + blue classic brand portfolio model, to avoid the classic blue baselessly into the high-end market, but also effectively help the the Yanghe River influence in Jiangsu, blue classic successful listing provides a strong brand support. With Shuijingfangs parent brand mode is different, Shuijingfang brand strategy, is to let Shuijingfang with GSK wine distinction, the purpose is to let Shuijingfang formed a high-end liquor in the minds of consumers the impression. This camouflage practice, help Shuijingfang to establish an independent brand image and value, at the same time, also makes the Quanxing parent brand image was weakened, as the Shuijingfang brand image, and even almost swallowed up by Shuijingfang. Two, category innovation, soft fragrance open up new space Over the years, many liquor companies insist on doing Maotai and Luzhou, the Ya