浅谈商业地产策划与室庐地产策划的差异性(国外英语资料).doc

浅谈商业地产策划与住宅地产策划的差异性(国外英语资料) Differences between commercial real estate planning and residential real estate planning What is planning? According to the Chinese Dictionary: planning is the use of tactics and tactics to obtain a good result beyond the norm. China real estate market history of more than 10 years, compared to the residential real estate planning, commercial real estate planning is a new career, just unfolding; for developers, is a new pillar industry development, for the employees, is undoubtedly a chance to keep pace with the times . But there has been a lack of systematic theory of commercial real estate planning, combined with my work experience, now part of the scattered literature summarized, this paper focuses on the analysis of commercial real estate planning and residential real estate planning in different characteristics of value, development and marketing level, is willing to make a contribution for the development of commercial real estate, the intention is not infringement, inappropriate welcome. I. differences in value 1. property value The value of commercial property lies in management and creates value above price through management. A commercial project must systematically consider the commercial positioning, investment and management of the project, and then achieve a high level of commercial property development, and achieve the expected profit target. The value of the house lies in living, preserving and appreciating. The key is accurate product positioning and target consumer groups positioning, and finally realize the value of development through sales. From an investment point of view, residential can buy from, is to hedge investment, risk minimal, and commercial projects once not done Wang, its value is very low, and even worthless, risk is