渠道销售(国外英语资料).docVIP

渠道销售(国外英语资料) Sales channels: is the use of sales channels as the form of sales, mainly refers to how to develop and select the dealer, the daily management of the dealers, how to help dealers market promotion, daily maintenance, and put forward the corresponding 5P strategy according to the change of the market, the sales process effective incentive dealers to grow together, of course, will also have to deal with market conflict the problem. The channel is equivalent to the aqueduct and corridor, which is a carrier for carrying loads, products and services. The carrier can be on both sides of the enterprise, dealers, agents, wholesalers, large retail terminals; can also be agents, wholesalers, distributors, distributors or couples wife shop two grade three or even less. In short, the end users of the products and services are not from the original manufacturers (after 2 or more links to get 2) can be referred to as channels. Such as: P G, Wahaha, Coca Cola and other sales channels is the most important asset of the enterprise, but also the largest variable assets. It is the path that the enterprise passes through the process of transferring the product to the consumer. This path includes sales organizations, agents, distributors, retail stores and so on. To the product, it is not the product itself of proliferation, but through the service, increase the added value of products; for enterprises, sales channels to logistics, capital flow, information flow, business flow effect, complete the manufacturers difficult task. Different industries, different products, enterprises of different sizes and stages of development, the form of sales channels are not the same, most of the sales channels have to go through the dealer to the retail store of these two links. In order to meet the needs of retail stores, but also for their own profit maximization, very few dealers only represent a product, but rather have their own product portfolio. This year the super terminal in Beij