电商工作人员KPI考核(电商人员绩效考核)(国外英语资料).docVIP

电商工作人员KPI考核(电商人员绩效考核)(国外英语资料) Non executive section of operations department: 4.1 shop operation specialist A. PV: the number is an independent access to the IP within 24 hours of access to an independent shop page, repeat visitors to visit a page only one PV calculation; the numerical value can reflect the overall performance level of shop, including visual experience, page level, the correlation degree between commodities attract degree, is to enhance one important basis of quantitative indicators, the conversion rate of turnover, customer price. B. PV /UV: the per capita amount of the page; the proportion of value can be more intuitive to reflect the customer viscosity shop, commodity style is attractive, the page performance reasonable price degree, optional sex is strong, commodity categories of goods is meticulous in place. C. turnover: the actual number of buyers. D. order conversion rate: number of transactions /UV; the number of two-way assessment indicators, one can check operators for shop operators of the overall level of quality level, one can side of the evidence promotion department through the network promotion brought by independent visitors. E. turnover: GMV: net sales per unit time, with customer final payment as defined standard. It is the core KPI index of target management. F. average length of stay: an important index to reflect customer viscosity, which can reflect the layout, content, commodity richness, column navigation and other aspects of the online shop. G. the price: each independent visitors shopping at a time when the turnover, the average customer price formula: turnover / transaction number of goods; the combination of conditions, the product details page connection status, promotional activities, commodity prices have a direct impact on the index. 4.2. promotion specialist A.UV: the number of independent visitors in the shop (based on a terminal computer access, not IP), which can directly reflect the number of customers who have