终端推广部的职能构建(国外英语资料).docVIP

终端推广部的职能构建(国外英语资料) Background: the domestic terminal sales model oriented chemical sales enterprises have one thing in common: office managers personality determines a province to do the personality of city managers personality determines a city market character. The companys marketing department to develop sales strategy and promotion plan is difficult to fully implement in the market, often is the provincial manager, city manager from their own preferences, selective implementation, or is their unique skills to promote their management in the market, what is more, it will not self published: the requirements of the company propaganda. As a result, from the overall sales strategy will inevitably cause the waste of company resources. Then, some enterprises have set up the terminal promotion department, the Department hopes to regulate the market behavior, and promote the overall growth of the terminal sales, received such an effect in fact? I understand from the situation, the terminal promotion department after its establishment, often becomes a management promotion supervision department, compiled the textbook, do supervision, promotion of sales skills training, and did not play the role of regulating the market sales. Japanese domestic sales enterprises, basically is the first sales department, after several years of development, meet the needs of the market, before the establishment of the market, so the their own situation is not difficult to understand. The establishment of the terminal promotion department, aims to refine and summarize market line of excellent experience and work style, combined with the companys overall sales strategy, formed in the national standards and textbooks, training and promotion, strengthening the horizontal and vertical communication. At the same time the inspection and supervision of the market line has not deviated from the companys overall sales strategy. First, the establishment of what kind of a terminal promotion department