蓝海酒店,2006华丽的转身(国外英语资料).docVIP

蓝海酒店,2006华丽的转身(国外英语资料) Blue Ocean brand reengineering memoir Blue ocean phenomenon attracted attention In 2005, the Hotel Riviera Blu group, which is located in Shandong, Dongying, grew by 70% year-on-year, ranking first in the comprehensive strength of catering in this province. A hotel brand in a second tier city, can become Shandong catering leading enterprises, the national restaurant industry hundred, attracted many industry attention. In fact, the Hotel Riviera Blu is just the introduction of modern marketing concept, through the brain, through the rebranding, completed a magnificent turn. This turn, to Hotel Riviera Blu the two take-off of the powerful driving force, so that corporate strength sublimated into brand influence, its competitiveness directly reflected in the market, of course, people sit up and take notice. The origin of a legend...... Speaking of blue ocean, Shandong restaurants, hotel circles who can not help thumb. Hotel Riviera Blu group consists of two major industries, hotel and catering, hotel, with blue river Huanghe Hotel, Blue Ocean Hotel, Beaming with Joy fast food shops, restaurants, blue Ding Lou hospitality management schools and many other business entities and the subsidiary of the company, from the layout of the hotel and catering to the status quo, Blue Ocean Group has adopted a total market coverage take the strategy. In the hotel, from the five star, four star, three-star to the special level has involved; in the catering sector, covering star hotels, restaurants and fast-food restaurants. Since its establishment in 95, the Hotel Riviera Blu has continued to grow in 2005. But in recent years, rapid development of the market expansion brings the past, blue ocean growth rate began to fall, how to keep alive the competitiveness in sustainable development, completed the transformation from good to excellent, is a group of a total of blue ocean day and night thinking problems. He understood in communication, many food peers through