认知价值与让渡价值96059(国外英语资料).docVIP

认知价值与让渡价值96059(国外英语资料) Cognitive value and transfer value.Txt love is a very tough word. The upper half of it is taken from abnormal, and the lower half is taken from the abnormal state. The so-called product cognitive value is the value of a product that is recognized by the target consumer group on the basis of the comprehensive understanding of the material value and psychological value of the product. It is a subjective mental quantity that depends on the degree to which the product meets the needs of the target consumer. It changes with peoples psychological feelings and subjective evaluation. Since the target consumer has both material and spiritual needs, the product cognitive value includes the material value and psychological value of the product. Which reflects the material value is the objective quality of products (refer to whether the materials, machining precision and performance of products meet the technical specifications, the objective measure of subjective quality), psychological value to reflect the product (refers to a product to satisfy consumers psychological need to have value). As the product meets the needs of the consumers psychological needs, its psychological value varies. Therefore, the cognitive value of the product is not always consistent with the actual material value of the product. Such as a brand-name suit, and other homogeneous suit may cost almost the same, and the price can be several times as many as ordinary suits. This is because the famous brand effect adds a good psychological value to it. Consumers are willing to pay such a high price in order to buy the social status they represent. This shows that the cognitive value of the product is higher than its material value. For enterprises, their products have gained a good cognitive value. On the contrary, if a products objective quality is very good, but because it does not meet the psychological needs of consumers (such as vulgar, outdated, etc.), and therefore devaluation,