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谈判技巧37471(国外英语资料)
谈判技巧37471(国外英语资料)
Full knowledge and mastery of product knowledge. Dont let people have any comment on them. Compare yourself with yourself! In short, experience!
According to the object of promotion, to determine the focus of the introduction, that is, in accordance with the interests of customers, users concerned about the introduction of products.
(1) introducing products to distributors;
Key point: how to achieve the product, customers make more money? How do you make money for a long time?
So, when you introduce a product to a dealer, you simply tell me what the product is for, and what are the main users or consumer groups? Then well introduce how profitable the product can be in circulation Then, around the circulation of several spreads to explain? Finally, I would like to introduce some after-sales service.
The purpose of a dealers product is to make money! So the introduction of the product mainly focuses on how much difference he can make. The spread is divided into direct and indirect spreads. The direct spread is the difference between the buying and selling of the product; the indirect spread is the price difference between the other products when the product drives the sale of other products.
In the actual sales process, many people are afraid to see the dealer, and have not been introduced to the dealer, the product has been rushed out. The main thing is not to grasp this key point. Some salesman comes up to quote to dealer, a listen to such expensive, sell not to go out! Immediately into a stalemate, I do not know how to say it down. In fact, you follow the above key ideas, you can say: the price does not affect our business, as long as you can get a certain spread, or you can buy.. You can also go on and say: * * boss, there are some higher priced products here, do not also sell well? We are concerned about sales, you are concerned about the price difference. I borrow your channel, you borrow my product, everybody make money altogether.!
(2) intro
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