谈判案例：一位销售经理的谈判奇谋(国外英语资料).docVIP

谈判案例：一位销售经理的谈判奇谋(国外英语资料) Q brand born in Zhejiang, Yiwu, is a relatively mature leather brand, but also because of this, the series of products derived from this brand will be favored by agents. In 2003, Q brand aimed at the momentum of the casual mens clothing market. In the fall of 2003, Q mens clothing officially launched. Thus, the investment negotiations became one of the most important marketing work, and I was just in the Q brand casual mens position as regional manager, is responsible for trans East and West seven provinces business. According to past experience, the most successful investment approach is to allow agents to their own heart, preferential policies, but play a catalytic role, as long as the agents see money king, it will be half done. So, the initial rally is more important than anything else. During the three months after market research, I have never been on a business trip. Only courtesy calls back and send invitations, I try to get the effect of static braking. In fact, in the process of market research, I have visited all the better clothing agents, and established a preliminary friendship. Good customer November 23, 2003, brand conference and investment will be officially convened. The company will make the meeting very grand, please central level officials to on-site guidance, please consult the teacher in class, please image spokesmen, also requested a Guangdong cultural communication company responsible for costume show. The meeting place is arranged in a holiday resort near Y city. I am in charge of the Shandong intention customers came four or five dial, Shaanxi customers to three dial, because Zhengzhou customers in the investment before the signing of the agreement, so he brought more than a dozen dealers. The meeting of the evening is a welcome reception for the intention of customers welcome. At the cocktail party, many regional managers deliberately separate the customers from the same market and keep it strictly confidential. I