酒店营销管理(国外英语资料).docVIP

酒店营销管理(国外英语资料) Promotional skills and techniques Let guests know that they have enough to enjoy, from mid-range - high-end - low-grade. First, how to promote, promote the object -- guests. 1, familiar with and master the types of goods, name, origin, specifications, properties, characteristics, purpose, price and price. 2, grasp the companys goods into, sell, storage, the sale of all kinds of goods and unsalable situation, should promptly report to the Department Manager or relevant personnel. 3, in commodity sales activities, the critical guests must not be dissatisfied with the mood. Accept guests criticisms and complaints and suggestions, and never talk back and quarrel with guests. 4, when the guest, to greet guests, guests are welcome to visit, enthusiastically introduce goods to the guests, to clarify the origin of goods, name, brand, features, purposes, to help customers choose goods, consumer guide guests. Method: (1) the object of promotion is the guest (2) seize the guests psychology. Match up (3) (4) language skills (5) linked to the economic. Method: A, advertising (by the media), B direct promotion: targeting the guests, seize the guest psychology; C, indirect promotion: through other guest recognition, through the words of others, by name, architectural style promotion. D, psychological promotions: care for guests, and expand communication contacts. E, stimulating promotions: discounts, cards, coupons and other preferential policies. F and proximity promotions: communicate with guests, approach guests, and shorten the distance from guests. G and differential promotions: conducted in the same industry. Note: 1, rational guests: take seriously, the quality of the goods, high quality requirements. 2, dealing with impulsive guests: seriously, on the guest, he treated goods is not strict. 3, emotional guest: No, impulsive, what can. 4, economy type guest: the price must be reasonable, the commodity must apply. 5, casual guests: there is no strict requiremen