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黄酒品牌营销思辩之:九阡金尊唱响品牌主题营销号角(国外英语资料)
黄酒品牌营销思辩之:九阡金尊唱响品牌主题营销号角(国外英语资料)
Yellow Wine brand marketing thoughts: Nine Carpathian gold statue brand marketing theme horn sing
Author: Xu Xu (Hongkong international business groups high brand agency international founder CEO) - Original - reprinted, indicating sources and Department of the original author
Source: Hongkong international business group - Gao Chong brand agencies International - expert point of view - chief expert - Xu Guangchong
The theme of promotional activities is not mysterious, Gu name meaning, is the theme of the promotional activities. Some enterprises have the theme of promotional activities is also good, but unfortunately its brand positioning is no coherent, or get a very far fetched concept, hard to push down; and their own brand positioning, or the character does not have any relationship. Some companies do theme promotions, either unclear themes, or too many subjects, and thus lose focus.
Subject marketing is a kind of marketing tactics that enterprises realize their marketing goal by consciously discovering, utilizing or creating a specific subject. It is so simple and boring after sales activities, into a theme demand idea, make marketing activities to achieve emotional, let marketing has a theme, and then into a soul, a soul is able to integrate into the mind of consumers. So that consumers in the purchase and use of goods in the process will be a desire to meet and achieve a sense of accomplishment, sublimation into the brand (service) and consumer psychological resonance. The originally pure brand, service, goods, activities and other media, given a soul theme, in order to explore the brand, service, goods, activities demand highlights, make marketing activities more humane, so as to stimulate the customers desire to buy.
Subject marketing is the booster of enterprise brand establishment and product realization, and is a kind of general marketing means used by all enterprises. How to promote? Each enterprise has its own way and
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