萨里大学收益管理1.ppt

* * * * * * * * * * * * * * * * * * * * * * * * Dynamic Value-Based Pricing Sangwon Park Learning Outcomes Examine the components of a value-based approach to pricing Define price transparency, price parity, rate integrity and price fencing Explore the impact of demand on price Price/Value Relationship Understand customers and their motivation for making purchase decisions. Analyse customer purchasing behaviour by market segment and determine the discriminating elements of price unique to each segment. Learn how customers perceive and react to price. The more an organisation understands its c