跨文化交际课程unit10.pptVIP

Intercultural Communication Lecture 10 : Venture into a new culture: becoming competent Review Cultural factors in international business management Corporate culture Development of teamwork Strategies for international marketers Main Content How to become a competent intercultural communicator ? What are the dynamics of entering into a new culture ? What are the ways to promote the development of an intercultural ethic ? Intercultural Communication Competence What are the intercultural communication competence ? According to Spitzberg, Intercultural Communication Competence refers to the behavior that is appropriate and effective in a given context. According to Kim, Intercultural Communication Competence refers to the overall internal capability of an individual to manage key challenging features of intercultural communication: namely, cultural differences and unfamiliarity,,inter-group posture, and the accompanying experience of stress. Components of intercultural communication competence motivation to communication an appropriate fund of cultural knowledge appropriate communication skills sensitivity character Motivation It means that you possess a personal desire to improve your communication abilities. For intercultural communication to be successful, you must be motivated to go beyond personal boundries and attempt to learn about the experiences of people who are not part of your daily life. Knowledge and Skills Knowledge means that you are self-aware and understand the rules, norms, and expectations associated with the culture of people with whom you are interacting. Skills means as a competent intercultural communicator you must be able to listen, observe, analyze, and interpret and apply these specific behaviors in a manner that enables you to achieve your goals. Sensitivity and Character It involves being flexible, patient, empathie, curious about other cultures, open to diversity, and comfortable with others. Character is the su