logo设计注意事项(国外英语资料).doc

logo设计注意事项 LOGO design considerations Key words: trademark design Dont use more than 3 colors. There is no need to show that it is not indispensable. Make sure the font is clear so that your grandmother can understand it . Logo design must be easy to identify. Design a pattern or layout with distinctive trademark designs. Think independently, regardless of the idea your parents and lovers have designed for you. Make sure the logo looks at least three peoples attention. Dont incorporate elements of the popular logo into the design, which is called an original. Dont use any clip painting under any circumstances. When the logo is set in black and white, it still looks good. The logo still clear. Adjust the logo size still clear. If the logo contains elements such as icons, symbols, or text, the layout helps them complement each other. Let your design avoid following the latest trends in trademark design and look like it can last forever. Do not use special effects (including not limited to: italics, shadows, reflections, and ray words). If possible, let the trademark be square and avoid using an incomprehensible layout. Avoid complicated details. Consider the different places and ways of trademark placement. Arouse the sense of bravery and confidence, not the feeling of lack of rigidity. You should know that your trademark design is by no means perfect. For smart business, use sharp lines, gentle business, and gentle lines. A trademark must be related to the subject of its performance. Photographs cannot be made in trademark designs. You have to make the customer feel amazing about your design. Dont use more than 2 fonts. Each element in a trademark should be arranged in good order. Left, middle, right, upper or bottom. The icons look seamless, with no trailing elements. Before you conceive of a design trade mark, make sure that the brand is about to meet. Emphasis on function over innovation. If the name of the trademark is impressive, then the brand name is used as a