五大全球广告奖项简介(国外英语资料).doc

五大全球广告奖项简介 Introduction of the five major global advertising awards New York Advertising Awards The New York Advertising Awards began in 1957, when the global competitive awards were largely for the advertising of non broadcast media. Over the next twenty years, the award earned an extraordinary reputation in industry and education in the United states. In 1970s, the addition of new resources added TV, film, advertising, TV programs and promotions to many other projects. International radio advertising, programs and promotional contest began in 1982; print advertising, design, photography, image project began in 1984; in order to adapt to the development of science and technology, the global Internet award also formally established in 1992; for the global health care award in 1994 to join the contest; in 1995 launched the advertising market effect for those Creative Award, excellent and outstanding marketing campaigns. In recent years, more than 60 countries have participated in more than 15000 entries in each competition. Mainland China has also entered the final. Award winning Every June Advertising Festival and held a grand awards ceremony, advertising elite in qingmeizhujiu global heroes. The event each project are equipped with international media award Gold Award, to be arranged out of gold and silver, bronze, who was awarded the award certificate for selection. The first trial will be held on April, and the final notice will be sent on May. All categories will be selected on May. The largest prizes will be announced in the first week of June. The winners will be published in authoritative magazines such as the advertising age, and share these on the Internet with creative enthusiasts around the world. All final entries will be published in the year of advertisement, which will be accompanied by a 35 mm film. London Advertising Awards The London international advertising awards opened in London in November each year and presented prizes. Since its establishm