微博营销的着手点 若何应用菲薄做营销(国外英语资料).docVIP

微博营销的着手点 如何利用微薄做营销 In May 25th, 26 days, 27 days, 360 security guards and other Tencent chairman Zhou Hongyi at sina, Sohu, NetEase, the four major portal micro-blog, every day dozens of intensive release blog, the disclosure of 360 and Jinshan resentment and antivirus industry to attack each others shady to the public. Zhou Hongyi used ridicule text, a large amount of detailed data, pointed out that Kingsoft shield destroyed 360 of the details of the product, resulting in 360 was forced to abandon its compatibility. Soon, Kingsoft security official also joined the battle, in the week responded at the same time, also acknowledged the existence of Jinshan propaganda on failure in AVC, also called Jinshan has 25 repair technical loopholes Jinshan network shield . In the end, the micro-blog battle ended in 360. And the far-reaching consequences are still going on. Later, according to Jinshans performance in Hong Kong stocks, we have to say that Jinshan lost a lot this time. According to this, it also makes people realize that micro-blog can not be underestimated in product marketing and company publicity. As an enterprise, if you want to promote through micro-blog, through the micro-blog door can get what experience? I think at least from the following aspects: 1, burst Mengliao said malicious words, Micro-blog has so will be able to write a word, so must be the first time to seize the readers psychology. So to speak, burst mengliao. Grab the onlooker mentality at once. 2, user position, focus, attack, logic clear If you want the user to stand with you on the United Front, you should start from the users standpoint and concentrate on the attack from their eyes. At the same time, your own logic must be clear, can not be confused, because you want to guide the users thinking, if their thinking has been confused, it will be difficult for users to follow your pace. 3, grasp the rhythm and onlooker psychology Be good at, the spectators figured out, according to the rhythm