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Question Number 2 How do you put an elephant into a refrigerator 创新与创业管理 Zhong NING 宁钟 教授 School of Management, Fudan University ningzhong@fudan.edu.cn 86-21 1 2 Wrong Answer: Open the refrigerator, put in the 第三讲 技术创新与企业 elephant and close the refrigerator. Correct answer: 不同层次战略的关系 Open the refrigerator, take out the giraffe, put in the elephant and close the door. 技术创新与战略定位（竞争战略） This tests your ability to 技术创新与竞争互动（动态竞争战 think through the repercussions your 略） actions. Introduced new technology 技术创新与经营组合（集团战略） products in the market generates possibilities for other products. 3 4 （1）核心专长与技术创新的关系 1、竞争战略与技术创新 创造新 的优势 技术创新 高于平均 竞争战略 利润率