运输包装与物流 - 宜兰大学食品科学系 - 国立宜兰大学.PPT

運輸包裝與物流 國立宜蘭大學 食品科學系 馮臨惠 Outline 4.1 Introduction 4.2 Functions of logistical packaging 4.3 Logistics activity-specific and integration issues 4.4 Distribution performance testing 4.5 Packaging materials and system 4.6 Conclusion Outline 4.1 Introduction 4.2 Functions of logistical packaging 4.2.1 Protection 4.2.2 Utility/productivity 4.2.3 Communication 4.3 Logistics activity-specific and integration issues 4.4 Distribution performance testing 4.5 Packaging materials and system 4.6 Conclusion Outline 4.1 Introduction 4.2 Functions of logistical packaging 4.3 Logistics activity-specific and integration issues 4.3.1 Packaging issues in food processing and retailing 4.3.2 Transport issues 4.3.3 Warehousing issues 4.3.4 Retail customer service issues 4.3.5 Waste issues 4.3.6 Supply chain integration issues 4.4 Distribution performance testing 4.5 Packaging materials and system 4.6 Conclusion Outline 4.1 Introduction 4.2 Functions of logistical packaging 4.3 Logistics activity-specific and integration issues 4.4 Distribution performance testing 4.4.1 Shock and vibration testing 4.4.2 Compression testing 4.5 Packaging materials and system 4.5.1 Corrugated fiberboard boxes 4.5.2 Shrink bundles 4.5.3 Reusable totes 4.5.4 Unitization 4.6 Conclusion Introduction Consumer needs and wants of packaging Multiple food retail market needs and wants Flow of food package from farm to landfill New Model of Marketing Mix A key to competitive edge Packaging characteristics valued in multiple retail logistics and distribution Consumer needs and wants of packaging Multiple food retail market needs and wants Packaging for fast-moving consumer goods (f.m.c.g.) The role of packaging in brand competition. The role of packaging in multiple retail logistics Packaging is a means of ensuring the safe delivery of a product to the consumer at the right time in sound condition at optimum cost. Flow offood package from farmto landfill Model of Marketing Mix A key to competitive edge For a p