Unit1-高级职业英语读写教程3-zl.pptVIP

Unit 1;Whats this?;Conducting a Survey;Questionnaire;Task;Text;Text-Paragraph 1 ;Text-Paragraph 2;Text-Paragraph 2;Text-Paragraph 2;Text-Paragraphs 3-5;Text-Paragraphs 6;Text-Paragraphs 7-10;Text-Paragraphs 7-10;Writing-a report on survey outcomes;A Research Report I’m here today to present my research about how to carry out the advertising campaign for MG928 Bluesky microwave oven. Since this is a new product, our main goal is to establish brand awareness among our target audience, which is working women, aged 25 to 40. According to my figures from the survey, of the working women we polled, 50% said they read at least one of the top-five women’s magazines in Guangzhou. And a full 80% said they watch at least one hour of television each night.; If you’ll take a look at this chart, the best media mix, then, would be a combination of TV and magazine advertisements. I suggest 60% of the budget go toward spot ads, 35% toward printed ads, and 5% toward outdoor advertising. To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble. But with the proper media mix we can certainly lessen the chance of failure.;Writing-a report on survey outcomes;Sentence patterns: About the goal of the survey: 1. Our main goal is to establish brand awareness among our target audience. 2. Our main purpose is to provide you with financial data necessary to make your investment decisions and to offer my recommendations. 3. The main objective is to give my suggestions according to my survey.;About the statistics of the survey outcome: 1. According to my figures of the working women we polled, 50% said they read at least one of the top-five women’s magazines in Taiwan. 2. The numbers we have show that only 30% of women like snacks. 3. The statistics from our survey reveal the fact that our new product is not as popular as anticipated.;About the conclusion: 1. To conclude, even though our target audience is clearly def