电大.湖南电大2014年1月高级商务英语试题.docVIP

试卷代号：7660 湖南广播电视大学2014年1月开放教育期末考试 高级商务英语 试题 2013年12月 注 意 事 项 将你的准考证号、学生证号、姓名及分校（工作站）的名称填写在答题纸的规定栏内。考试结束后，把试卷和答题纸放在桌上。试卷和答题纸均不得带出考场； 仔细读懂题目的说明，并按题目的要求答题。答案一定要写在答题纸的指定位置上，写在试卷上的答案无效； 用蓝、黑圆珠笔或钢笔答题，使用铅笔无效。 Part I Vocabulary and Structure ( 30 分) Section 1 (1-10 题，每题1分，共10分) Match the words on the left with their definitions on the right. 1. to sack A. a short tune used in a commercial to advertise a product 2. intranet B. business company made up of a number of different firms 3. to log on C. a time limit for an activity 4. slogan D. a system that connects together computers in the same company or organisation 5. to position oneself E. to connect to the Internet 6. conglomerate F. to find a place from which to operate themselves 7. jingle G. to dismiss 8. deadline H. a memorable sentence used to advertise a product 9. to quantify I. a general plan intended to achieve something over a period of time 10. strategy J. to measure statistically Section 2（11-20题，每题2分，共20分） Choose a word or phrase from the list for each space in the passage below. environment face analysis features required result capital may help looks have hand up to into A SWOT analysis is an analytical tool that can help you work through all the information you have about your business. ‘SWOT’ stands for strengths, weaknesses, opportunities and threats. This type of (11) _________ represents an effort to examine the interaction between the particular (12) _____________ of your business and the external marketplace in which you compete. Many of the conclusions that you draw as a (13) __________ of the SWOT analysis will be incorporated (14) _______ strategy sections of the business plan. the market analysis and the market. The internal portion of a SWOT analysis (15) _______ at the indi