05-2-1. What kind of future can the Chinese wang reduce（05-2-1.汉王降价,能降出个怎样的未来）(国外英语资料).doc

05-2-1. What kind of future can the Chinese wang reduce（05-2-1.汉王降价,能降出个怎样的未来）(国外英语资料) While hanwang has begun to shift from a hardware profit model to a content profitable model, the ideal is good, the reality is brutal. In China, users pay habits are not yet formed, and the need to subsidize hardware by content is largely unthinkable. What is the future of the lower price of hanwang The text/GeMu creek Last year, the tech company that was hot on the stock market suddenly reversed this year -- the stock price was plunging, and the first half of this year was a huge loss. This is the domestic electric paper industry leader hanwang technology. On April 19, hanwang technology announced that it expects to lose 40 million yuan in the first quarter. In early may, hanwang technology predicted a huge loss of 90m - $98m in the first half of this year. As of May 19, hanwangs share price had fallen from a peak of 175 yuan to 21.3 yuan. Lower prices start the personal consumption market On May 17th, continuous lower hanwang technology shares, according to the announcement in response to market competition and start the e-book personal consumption market, lower part of the e-book products sales prices, the decline was 15% ~ 40%. Announcement, the pricing of product model now account for 38% of new electric paper book series of all types, its sales accounted for 2010 e-book products 42% of the total sales revenue, some products in the short term will be selling at a loss. The king of the han dynasty prepared a price of 30 million to 40 million yuan. We were fully investigated before the price cut, and the goal was to start the public reading market. For the domestic electronic book market, 2008 to 2010 is a market warm-up period, said liu yingjian, chairman of Hanwang Technology Co., Ltd. Electricity paper books seem to be new strange, were used as a gift given is more, the price highs it doesnt matter. Starting this year, the present characteristics replaced by the more popular