不主动求变的企业又何来免疫力(国外英语资料).docVIP

不主动求变的企业又何来免疫力(国外英语资料) Change is often a high frequency word for businesses. In this is not what you eat is to eat is business competition era, a little often deduce a lost carelessly, as an enterprise only under the pressure of constantly nervous, afraid to have the courage to change instincts and innovation, and to consistently seek breakthrough in front of pressure, in a challenge to improve yourself, it also confirms the original samsung leader lee said in a word, in addition to his wife and children, everything else can be changed. And it is true. You may have discovered, the world food giant McDonalds is to adjust themselves in a constantly changing, starting in 2005, for example, around the convenience, McDonalds in the first place in the southern city of start the shop 24 hours a day, to ensure that consumers can at any time to eat McDonalds delicious. The dark blue 24 hours, like a never-ending McDonalds billboard, imprints the brand image of McDonalds warm people to the consumer. By the end of 2007, McDonalds 24-hour restaurants had accounted for 70 percent of all stores, up to 645. To the surprise of McDonalds, 24 hours led to increased sales of the entire line of McDonalds products, as well as an increase in the number of visitors to the store. No pains, a copy of the receipt, McDonalds on the platform of 24 hours, more value meals every day propaganda, increase the dessert station, in Shanghai and try for 24 hours room service, to really implement the concept of convenience into anytime, anywhere to enjoy McDonalds, the increase of the combination campaign to take to the shop into the store sales growth. McDonalds average same-store turnover increased 12 per cent last year. Indeed, in this world, the only constant in the competitive business is change. MOTOROLA, a mobile phone, pager and other wireless communications device, has been one of the top markets for its market share. With it, the first walkie-talkie, the first mobile phone, the first full-ch