企业管理案例分析题及解题思路(四)(国外英语资料).docVIP

企业管理案例分析题及解题思路(四)(国外英语资料) The enterprise management case analysis and the method of thinking (4) the default classification of 2009-09-02 15:44:21 reading 193 comments 0 words: large and small 18: apples control In 1977, the history of technical experts DiFu · w hereby, Nick and sales history of genius DiFu jacobs, created the apple computer company, the remarkable success of the company very soon. But success didnt last long, in part because of the IBM PC. In the early 1980s, some observers thought apple computer companies needed tighter controls and more specialized management. Pepsis John sculley was asked to come to apple for guidance. For control of the company, the Scripps the cost reduction method was adopted to improve profitability, and at the same time increase the research and development costs in order to make the company can maintain the leading position in technology. Later, Mr Sculley was accused of not spending enough on research and development, and too much advertising. To reduce duplication, reduce the break-even point and the friction between departments, apple restructured the company. To improve efficiency and efficiency, apple introduced a new reporting program. In addition, a lot of work is done to control inventory, which is often a major problem for PC companies. These measures, together with the company to the introduction of the Macintosh, IBM dominated business company, such a successful strategy and the popularity of desktop printing, make apples fiscal year 1986 was increased by more than 150% of income. Question: (1) how do you plan and control the relationship? (2) what other programs can be used for organizational control? Planning and control are two aspects of a problem. The first thing the manager wants to do is make a plan, and then plan to become the standard that evaluates the action and its effectiveness. The more specific, complete and complete the plan, the better the control will be. There is no way to measure whether the