公共关系名解(国外英语资料).docVIP

公共关系名解(国外英语资料) Solution: Public relations: it is the public information of the organization and the coordination of relations A practice activity in the investigation, consultation, planning and implementation of image management affairs. Public relations: an objective relationship between an organization and its public environment and public opinion. It is the foundation for organizing public relations activities and the result of organizing public relations activities. 3 】 public relations activities (practice) : namely using transmission communication approach to coordinate the organization of social relations, affect the organizations public opinion, a good image of the shape the organization, optimize the environment of operation of the organization of a series of public relations work. 4] concept: public relations is a kind of influence and restrict the organizations policies and actions of management concept and management philosophy, not only to guide the healthy development of public relations practice work, and penetrated into all aspects of the management behavior, serve as the guiding and regulating the behavior of the organization of a kind of values and code of conduct. 5 】 the process of public relations activities, is to use all kinds of media and communication means, in the organization and establish effective two-way link between the public and communication, contribute to mutual understanding, understanding, goodwill and cooperation. The relationship between the organization and the public, the relationship between the organization and the public. 7 】 public in public relations: refers to the social public policy, the behavior to the organization, personnel, or the sum of products formed by the views and opinions, are most people in society to open expression of views and opinions of the organization. Image in public relations: refers to the general characteristics of an organization and its actual performance in the social public. Interpersonal r