灯饰BDS营销模式解析(国外英语资料).docVIP

灯饰BDS营销模式解析(国外英语资料) Open the BDS box -- lighting BDS marketing mode analysis BDS - English original Brand Direct - sale Chain - store, referred to as BDS, its basic operating mode is based on Brand stores Chain of stores sales network covering the whole country (chart 2). BDS sales model originated in America in the 1970 s, it with unique manufacturers work closely with the stores, on the basis of the joint management pattern through directly to a nationwide manufacturers of procurement, reduce the cost of operation, ensure the product quality and after-sales service, which can be purchased at a lower price to consumers of normal manufacturer brand goods. It unifies the interests of manufacturers, stores and consumers. For the lighting retail industry, BDS is a new model of resource consolidation. The origin of the BDS mode As early as the 1970s in the us, the BDS sales model was developed in scale. In the field of lighting sales, retailers, wholesalers, importers have begun to professional division of labor, each link closely with up and down, and constantly upgrading the professional and perfect, after decades of development, the United States has now spread throughout the country, the total to more than 1000 chain stores lighting retailers, is the undisputed main lamp is acted the role of the retail industry sales model. Lamp is acted the role of the development of the BDS learning mode and the advanced experience from grocery retailing, at the same time, combining with the characteristics of lamp is acted the role of their own industry, through standardized management, and constantly improve, established a nationwide range of lighting chain retail terminal. The three features of the BDS pattern Business: the core of the BDS is the combined mode. Simple said is provided by brand stores businesses large retail terminal, manufacturers supply brand lighting products to the businessman, the two sides signed a sales task a vendor associated cooperation mode. Lamp act