电子商务对旅游业的影响(国外英语资料).docVIP

电子商务对旅游业的影响(国外英语资料) The composition of the traditional tourist value chain The activity of the enterprise is to create value for the customer and make profit for the enterprise. The competition of modern enterprises is mainly in the creation of the customer value chain. A series of activities that create value form the value chain, forming the enterprise value chain within the enterprise, forming an industrial value chain outside the enterprise. Their thoughts and principles are the same, but not in the form of composition. In order to better reflect Michael porter (Michael E.P orter) published in his 1985 classic book competitive advantage, put forward the concept of the value chain of meaning (i.e. through design and adjustment of the internal value chain to gain competitive advantage, and then set up in the leading position in the industry value chain), in this article we put tourism value chain is divided into internal and external value chain to value chain are discussed. Among them, the value chain within the enterprise is called the tourist enterprise value chain, and the value value chain outside the tourism enterprise is called the tourism industry value chain. As a result, the travel value chain includes the travel enterprise value chain and the tourism industry value chain. The composition of the two value chains is discussed below: The traditional travel enterprise value chain Porters value chain is based on manufacturing, which is part of a third industry, whose products are served. At the same time, the tourism product has the characteristics of non-transferability, the inseparability of production and consumption, compared with other products. Tourism product consumption must be mobile consumers, rather than moving tourism products, tourism product production (operation) and the consumer is often happened in the same space and time background. Travel companies are unlikely to be able to deliver travel products to travel customers easily, as other comp