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经销商之管理策略(国外英语资料)
经销商之管理策略(国外英语资料)
For what is the question of management, it is difficult to give a constant and the standard answer, management of both science and art at the same time, it must maintain a stable and satisfy the needs of the current; We must also innovate and solve future problems. So it must cooperate with the external environment and technology, social structure and values and constantly adjust and change, when technological breakthroughs and new arrival of the economic restructuring, from individual to enterprises need to use new vision and steps to challenge the more opportunities for innovation and business opportunities.
First, prepare the management strategy
For the first line of the dealer in the whole sales process, in the face of highly competitive market, I think to ask not how to manage, Taiwan had a message: to scrape others Hu Zixian shave their own. First of all, the dealer must first be familiar with the business environment to his face, to analysis, including the past information, competitor information, related to the whole environment such as economy, politics, information, to do a effective collecting, sorting and analysis, should pay attention to the point that: when analysis must be based on a variety of objective information analysis, rather than according to their own subjective judging condition and subjective consciousness, such ability can avoid errors caused by chronic, also can calm to find their own advantages and disadvantages.
In direct selling, for example, do you know the responsibility of the companys business architecture for a dealer? Are you aware of the companys existing assets? Understand the relationship between product and company money and resources? Understand the contribution of each product to the overall growth rate of the company? Do you know what competitors are doing in different areas? Including its sales, publicity fees, the type of product, the price of the product... Wait, are you familiar with the economic info
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