如何做一个精彩的演讲.docVIP

Making Presentations 如何做一个精彩的演讲Purposes for making presentations To demonstrate: a service, product, system. To create: an image, strategy. To entertain: colleagues, outside people. To sell: a concept, product, idea. To represent: a group, company, department. To promote: an attitude, a way of working. To suggest: a solution, a new concept. 演讲是一个双向沟通过程图4.1 演讲过程图4.2 演讲后的问题图4.3 演讲反馈 内容结构：演讲的要素演讲的结构演讲的技巧 演讲 第一节演讲的要素演讲的三要素：信息、演讲者、听众一、信息 信息可以由演讲者与听众共同分享。演讲中的信息，主要是言语信息。二、演讲者 演讲者是信息的发源地。演讲者主要以言语传递信息，还用动作、手势、姿态、表情等传递非言语符号的辅助信息。 三、听众◆听众是什么人 ◆目标是什么(一) 听众心理的四个特点 1．听众对信息的接受具有选择性； 2．听众心理是独立意识与从众心理的矛盾统一； 3．“名片”效应与“自己人”效应； 4．首因效应和近因效应。(二) 听众的构成Your superiors 上级听众Your colleagues 同事听众Your team 班组听众A mixed audience 混合听众A hostile audience 不友好的听众An international audience 国际听众  ●在演讲的整个准备过程中，演讲者思想上要一直想着听众；●演讲者要列出其对听众了解的清单●演讲者可以假设●演讲者要抓住并使听众保持对演讲的兴趣和想象力●演讲者要对听众注意力进行再刺激●听众容易记住结构形式清楚并得到重复强调的内容●演讲者通过听众的耳闻目睹进入听众的记忆 （三）目标 ●演讲者应当能用一个短句写下其演说的目标比如： “获得对第34号项目的资金批准认定。” “说服这位顾客购买我们一台电脑。” “告诉我的集体今年公司成果怎样。我们为什么要做得更好。”●然后演讲者要判定他(她)是否要尽力向听众： ――施加影响 ――告知情况 ――传授知识 Preparation checklist Objectives: recheck that you have defined your objective correctly. Structure: does your presentation have a clearly identifiable structure? Content: is all said that needs saying? Sequence: is it logical? Are all links and summaries appropriate? Time: is sufficient time available for all you want to say? Balance: is each section weighted correctly? Check the priorities of your arguments and facts. Conclusion: does it make people sit up and agree with you? Is it punchy? Objectives: do all the above work towards achieving your objectives? 第二节演讲的结构一、Structuring a presentation 演讲的结构 An effective presentation structure includes: 1. Use an effective opening 开场白 2. Give a preview 主要论点的预览 3. State your main points clearly 主要论点的严格界定 4. Use an effective closing 结束语 1. Use an effective opening