设计英语4.pptVIP

CI Design企业视觉形象识别系统 CI，also called CIS，is an abbreviation of Corporate Identity System. CI is translated into enterprise visual image distinguishing system. CI is a systematic famous brand action strategy and common unified essentials of aim, notion理念, action, behavior表现 of enterprises, and is an important key in managing strategy to promote enterprise entirely in communicating activities. The bottom stream of CI is the main component of the entire enterprise. The implementation实施 of CI can make company organization happen active changes in every aspect, and works overall in related organization and individual of enterprises to produce all-round effects. New words and phrases corporate adj. 法人的，企业的，公司的 enterprise n. 公司，企业 abbreviation n. 缩写 strategy n. 策略 component n. 组成部分 implementation n. 实施，贯彻 all-round adj. 全方位的 propaganda n. 宣传 sponsorship n.赞助 core n. 核心 portray v. 描写 by means of 以。。。的方式 convert…into 将。。。转化为。。。 in the process of 在。。。的过程中 Classification of CI 1. MI (Managing Identity) Managing identifies enterprise notion, affects internally the policy, action, system, management etc, externally influences public image and advertising propaganda of enterprises. MI means the establishment of managing concept, and the overall plan and definition 界定of present and future managing aim, idea, way and state状态. 2. BI (Behavior Identity) Behavior identity directly reflects the individuality and particularity, is the principle of enterprise management-practising notion and enterprise culture-creating, and is a dynamic identity system which forms in the overall plan of enterprise operating mode. It includes internal organization, management and education, external public relation, promotion, social cultural activity sponsorship, etc. By means of a series of activities, we should promote the spiritual essence of CI of enterprise notion to every corner of innerenterprise, and collect汇集 tremendous spiritual power of the staff. 3. VI (Visual Identity) Visual Id