创新产品扩散的市场进入时间及定价分析.pdfVIP

摘 要 动和后动对产品质量的影响以及质量与价格的关系，研究了企业如何选取自己 的新产品市场进入时间、产品设计以及产品价格的问题。 第四章是对全文研究工作进行总结，并对本文工作中的不足之处进行详细 的分析，指出有待于进一步完善的研究工作。 本文的主要创新与工作如下： (1)、在竞争环境下同时考虑产品市场进入时间和定价对创新产品市场扩散 的影响。并且分别从两个角度给出不同的新产品市场竞争扩散模型，描述新产 品在市场中扩散的情况。 (2)、从企业角度研究了上述两种影响因素的最优组合策略，分析了不同条 件下后行者的最优市场进入时间；并且在考虑成本学习效应的情况下，给出了 两种需求函数下的产品最优定价形式。 (3)、从消费者角度研究了两企业的最优产品质量设计、后行企业的最优进 入时间以及双方产品最优定价的问题，得出了两企业的最优产品设计、后行企 业的最优进入时间以及双方产品最优定价的组合策略的一些规律，并分析了一 些参数对组合策略的影响。 关键词：创新扩散 市场进入 定价 产品设计 动态控制 II Abstract Abstract When innovation products enter the market, because of competitive market and product life cycle, there is usually the most cosily and high risk. Thus, when the innovation products enter the market, how to let the products be quickly accepted becomes a very important research problem. And there is some research in technology innovation management, for examle, new product diffusion model is a very important research which is widly applicated in the academic field and industrial fields. It is a process that innovation products are accepted from entering the market. In this process, the diffusion is affected by many factors, just like pricing, advertisement, quality, channels, promotions, and market entry time. Today in the competitive market, each firm is constantly in the use of the above factors in order to occupy more market share or to speed up the rate of diffusion and make more profits. In a competitive environment, when a firm introduces a new product to the unknown market, the company needs to ba