供应链管理第三版Unit习题与答案.doc.doc

Chapter 2 Supply Chain Performance: Achieving Strategic Fit and Scope True/False 1. A company’s competitive strategy defines the set of customer needs that it seeks to satisfy through its products and services. Answer: True Difficulty: Easy The value chain emphasizes the close relationship between all the functional strategies within a company. Answer: True Difficulty: Moderate A company’s product development strategy defines the set of customer needs that it seeks to satisfy through its products and services. Answer: False Difficulty: Moderate A company’s product development strategy specifies the portfolio of new products that it will try to develop. Answer: True Difficulty: Easy 5. A company’s supply chain strategy specifies how the market will be segmented and how the product will be positioned, priced, and promoted. Answer: False Difficulty: Easy 6. A company’s supply chain strategy determines the nature of procurement and transportation of materials as well as the manufacture and distribution of the product. Answer: True Difficulty: Easy The degree of supply chain responsiveness should be consistent with the implied uncertainty. Answer: True Difficulty: Easy The degree of supply chain responsiveness does not need to be consistent with the implied uncertainty. Answer: False Difficulty: Moderate To achieve complete strategic fit, a firm must ensure that all functions in the value chain have consistent strategies that support the competitive strategy. Answer: True Difficulty: Moderate To achieve complete strategic fit, a firm must ensure that all functions in the value chain have diverse strategies that support functional goals. Answer: False Difficulty: Moderate Because demand and supply characteristics change, the supply chain strategy must change over the product life cycle if a company is to continue achieving strategic fit. Answer: True Difficulty: Easy The supply chain strategy must be established at the beginning of the product life cycle and not changed