构建旅游目的地的文化旅游产品结构体系 - 人文地理.pdfVIP

DOI :10.13959/j.issn.1003 -2398.2003.02.012 18 　2 　　　 Vol.18, No.2　 　 2003 4 　　　　　　　　　　　　　HUMAN GEOGRAPHY　　　　　　　　　　　　　　 Apr.2003　 :1003—2398 (2003)02—0055—05 ——— , , (, 　510275) SYSTEM OF CULTURAL TOURISM PRODUCTS FRAMEWORK ON TOURIST DESTINATIONS —A Case Study of Suzhou City ZHENG Hai-yan, XU Hong-gang, DAI Guang-quan (Cen ter f or T our ism Plann ing Research, Zhongshan Un iversity , Guangz hou 510275, China ) Abst act:Cultural touris is the key co ponent of touris products as Cultural touris products are rich and of high quality in Suzhou.However, the studies on how to develop the cultural touris in a co petitive and sustainableway arerarely seen.Based on theliterature review obtained fro theexpe- riences fro European cultural touris develop ent, the authors point out that the effective and sus- tainable cultural touris can be only gainedwhen local culture is grown in such a way as three layers are fully considered and integrated.The first layer of cultural touris has to be aintained in order to enhance the i age and the co petitiveness of the city to attract invest ent and business. Secondly, the culturetouris has to be developed to attract specialized group who are true cultural tourists.The touris products are ainly co posed by trailsof local fa ous peoplein history, art per- for ance, useu s and theSu e broideries in China.All theseproducts are for theseg ented cultur- al sophisticated and nor ally rich tourists. Thirdly, ass culturaltouris