TmallGlobalProductGuidelines汇编.docx

天猫国际商品发布规范Tmall Global Product Guidelines前???言Preface为了提高天猫国际的产品品质，更好地规范商家商品发布的行为，特拟定如下文案。These?guidelines are developed?for the purpose of improving?product-quality at?TmallGlobal(tmall.hk)?and to better regulate product postings by Sellers.天猫国际商品发布规范由天猫国际出品，天猫国际有权对本标准进行相关修订和解释。Tmall Global?Product Posting Guidelines?was developed by?Tmall Global, and TTmall Global?has the right to its amendment and interpretation.天猫国际商品发布规范于2016年12月9日修订，2016年12月15日开始执行。Tmall Global?Product Posting Guidelines was amended on 12.9.2016, and is effective from 12.15.2016.一、?范围1. Scope本标准适用于天猫国际（tmall.hk）所有在售商品,如商品所在行业有特殊要求的，以各行业的《行业标准》为主。These Guidelines shall apply to all products sold at?Tmall Global?(tmall.hk), where there are special industry-requirements for certain products, such Industry Standards shall prevail.二、商品规范2. Rules regarding Goods1、商品发布规范：(1). Rules for the listing of goods:1）标题发布规范1) Title listing rules:——必须包含品牌名+商品名称+其他相关描述（如：属性/规格/材质描述/款式描述等）；-- The title must include the brand name+ name of the good ＋ other related descriptions (e.g. properties/specifications/materials/style description etc.);——商品标题中不得带有任何与商品真实信息无关的文字或符号；-- The title of a good must not contain any words or symbols that are unrelated to the good’s factual information;——定制/预售商品标题需加上【定制/预售】。--If a good is custom made or a pre-sale item, the title must include [custom/pre-sale].2、主图发布规范：(2).?Main image listing rules:1）主图图片须达到5张且必须为实物拍摄图，并且每张图片必须大于等于800*800（自动拥有放大镜功能），除部分类目*外必须为白底图；1)There must be?five (5)main images of the actual good, and each image must be larger or equal to 800 x 800 pixels(with automatic zoom-in function).?Images must be taken on a white background (except specific categories).2）如获得了相应品牌商品的商标使用权，则可将商品品牌LOGO放置于主图左上角，大小为主图的1/10寸；卖场型旗舰店且有卖场品牌商标使用权，则可将卖场品牌LOGO放置于主图左上角，大小为主图的1/10寸。2) If the usage rights for the trademark of a branded good has been obtained, the brand logo can be placed at the top left corner of the main image and the size of the logo shall be a tenth of the main image;